• Understand the basic principles of economics and their influence on corporate strategy

• Analyze the financial performance of a business

• Apply financial tools to support strategic decision-making

• Use economic indicators to assess business opportunities

Introduction to Economic Fundamentals

• Overview of key economic concepts (supply, demand, inflation, interest rates)

• The impact of macroeconomic trends on businesses

• The role of financial markets in the economy

• Practical case: Analyze the impact of an economic shock on a company’s performance

Corporate Finance & Strategic Analysis

• Financial statements as tools for strategic decision-making

• The connection between financial health and corporate strategy

• Evaluating the financial performance of a company using key ratios

• Quiz: Identify financial indicators that influence strategic decisions

Financial Tools for Strategic Decision-Making

• Tools for assessing financial viability of projects (NPV, IRR)

• Strategic investment decisions and capital budgeting

• Funding strategies and their impact on business operations

• Practical case: Use financial tools to assess the feasibility of a new business venture

Business Environment and Strategy

• Analyzing the business environment using economic indicators

• Competitive analysis: understanding market forces

• Developing a strategic response to economic trends

• Practical case: Design a strategy for a company operating in a fluctuating economy

Using Financial Models for Strategic Planning

• Building financial models to support business strategy

• Forecasting and budgeting as strategic tools

• Scenario analysis: Evaluating the financial impact of strategic decisions

• Practical case: Build a financial model to forecast a company’s performance under different scenarios

• Numerous practical examples illustrating the different studied concepts

• Practical cases to draw parallels with the concepts learned

• Business leaders and managers

• Financial analysts and planners

• Corporate strategists and consultants

• Entrepreneurs and business owners

• No prerequisites are required for this course

• Training structured around skill transfer

• Acquisition of operational skills through practice and experimentation

• Collaborative learning during synchronous sessions

• Multi-stage learning path to allow engagement, learning, and transfer

• Training promoting participant engagement for better anchoring of lessons

• Skill evaluation will be conducted throughout the training by the participant (self-evaluation) and/or the trainer according to the training methods.

• Online training evaluation on your participant space:

  • Immediate evaluation at the end of the training to measure your satisfaction and perception of skill improvement against training objectives. With your agreement, your overall rating and comments will be published on our site via Verified Reviews.

  • Post-training evaluation 40 days later to validate the transfer of your acquired skills in the workplace

• Attendance tracking and issuance of an individual training certificate or a certificate of completion