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Privacy Policy

This Cookie Notice applies to visitors of the websites, applications, and other digital platforms operated by London Finance Academy (“LFA”, “we”, “our”, “us”).
It explains how and why we use cookies and similar technologies, and how you can control them.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or actions.

Cookies serve a variety of functions, such as enabling you to navigate efficiently between pages, remembering your login details, and generally improving your browsing experience.

Some cookies also collect data about your browsing behaviour and approximate location to help us improve our website and tailor our content.

In addition to cookies, we may use similar technologies such as web beacons (sometimes called “clear GIFs”), which collect limited information like cookie numbers, timestamps, and the page where they are placed. These may also be used by third-party advertisers solely to measure the effectiveness of campaigns.

2. Legal Basis for Using Cookies

Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we rely on the following legal bases for processing data collected through cookies:

  • Strictly Necessary Cookies
    These cookies are essential to operate our website and provide you with services you have explicitly requested (e.g., logging in, secure areas, shopping cart functionality).
    Legal basis: Article 6(1)(b) UK GDPR – performance of a contract, or Article 6(1)(f) – legitimate interest.

  • Performance, Functionality, and Targeting Cookies
    These cookies are not strictly necessary and require your prior consent before being placed on your device.
    Legal basis: Article 6(1)(a) UK GDPR – consent.

You may withdraw your consent at any time by adjusting your browser settings or using our cookie preference tool (where available).

We will never use cookies to collect personally identifiable information without your explicit consent.

3. How We Use Cookies

We use cookies to:

  • Ensure our website functions properly.

  • Enable you to register, sign in, and manage your account.

  • Analyse how visitors use our site (e.g., pages visited, time spent, navigation flow).

  • Improve site performance and user experience.

  • Personalise your experience (e.g., remembering your preferences).

  • Deliver relevant content and measure the effectiveness of our marketing campaigns.

4. Types of Cookies We Use

4.1 Session and Persistent Cookies

  • Session Cookies – Temporary cookies that are erased once you close your browser.

  • Persistent Cookies – Remain on your device for a set period and are activated each time you return to our site.

4.2 Cookie Categories

We categorise our cookies as follows:

  • Strictly Necessary Cookies
    Required for basic website functionality, such as security, network management, and enabling you to log in. Without these cookies, our website cannot operate properly.

  • Performance Cookies
    Collect anonymous information about how visitors use our site (e.g., number of visits, pages viewed, time spent). These help us improve website performance and user experience.

  • Functionality Cookies
    Allow us to remember your choices (e.g., language, region, user preferences) to provide you with a more personalised experience.

  • Targeting or Advertising Cookies
    May be set by us or by third-party partners to deliver relevant advertising based on your interests. These also help measure the effectiveness of our campaigns.

5. Third-Party Cookies

We may engage trusted third-party analytics providers (e.g., Google Analytics) to help us collect statistical data about how our website is used. Where third-party cookies are used, those providers may process your data in accordance with their own privacy notices.

Where you have registered an account with us, we may combine analytics data with the information you have provided to offer more tailored content, but only where you have consented to receive such communications.

6. How to Control Cookies

You can manage or disable cookies at any time through your browser settings. Please note:

  • Disabling cookies may affect the functionality of our website.

  • Preferences you set may be lost if you delete all cookies.

For guidance on managing cookies in popular browsers:

  • Internet Explorer

  • Firefox

  • Chrome

  • Safari

You may also opt out of certain third-party tracking by visiting:

  • Network Advertising Initiative Opt-Out

  • Your Online Choices

7. Changes to This Notice

We may update this Cookie Notice from time to time to reflect changes in technology, law, or our practices. The latest version will always be published on our website with the effective date.

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LONDON

128 City Road, EC1V 2NX London

PARIS

38 Rue Boulard, 75014, Paris

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