Retail Banking Strategies and Customer Engagement
Category : Banking
Duration: 5 days
Retail banking is a highly competitive sector where customer engagement is key to success. This training program explores effective strategies for attracting, retaining, and engaging retail banking customers. Participants will learn how to create value-driven customer experiences, leverage digital channels, and develop personalized banking products to build lasting relationships.
Learning Objectives
Understand key strategies for customer acquisition and retention
Develop personalized banking products for different customer segments
Leverage digital tools and platforms to enhance customer engagement
Apply best practices for customer relationship management (CRM)
Training Program
Introduction to Retail Banking
Overview of the retail banking landscape
Customer expectations in the modern banking environment
Quiz: Identify key trends in retail banking
Customer Acquisition and Retention Strategies
Developing targeted marketing and outreach programs
Personalization strategies for customer acquisition
Practical case: Create a customer retention strategy for a retail bank
Enhancing Customer Engagement
Building customer loyalty through digital tools
Utilizing CRM systems for effective customer relationship management
Practical case: Develop a digital engagement plan for a retail bank
Product Development and Personalization
Designing banking products to meet customer needs
Segmenting customers for personalized product offerings
Practical case: Design a personalized savings product for millennials
Digital Transformation in Retail Banking
Leveraging mobile banking, AI, and data analytics for customer insights
The role of omnichannel banking in customer engagement
Practical case: Implement a digital banking platform for customer engagement
Key Points
Numerous practical examples illustrating the different studied concepts
Practical cases to draw parallels with the concepts learned
Who Should Attend This Training
Retail banking professionals
Marketing managers in financial institutions
Product development managers
Customer relationship managers
Prerequisities
Basic understanding of retail banking operations
Teaching Methods
Training structured around skill transfer
Acquisition of operational skills through practice and experimentation
Collaborative learning during synchronous sessions
Multi-stage learning path to allow engagement, learning, and transfer
Training promoting participant engagement for better anchoring of lessons
Satisfaction and Evaluation
Skill evaluation will be conducted throughout the training by the participant (self-evaluation) and/or the trainer according to the training methods.
Online training evaluation on your participant space:
Immediate evaluation at the end of the training to measure your satisfaction and perception of skill improvement against training objectives. With your agreement, your overall rating and comments will be published on our site via Verified Reviews.
Post-training evaluation 40 days later to validate the transfer of your acquired skills in the workplace
Attendance tracking and issuance of an individual training certificate or a certificate of completion
LONDON
128 City Road, EC1V 2NX London
PARIS
38 Rue Boulard, 75014, Paris